For you internet marketers out there, here are some interesting landing page results from a recent test I did. Both of these pages go to the same back end offer, but one got a 12.25% opt-in rate, the other got a 53.85% opt-in rate.
Here is a link to the 12.25%:
Here is a link to the 53.85%:
Moral of the story in part is give less info and ask for less info to improve opt in rates. I will post more results as I continue to test different traffic sources and opt in pages.
columns are as follows: unique visitors, total visits, opt-in %